Net-A-Porter is taken wave of capitalizing on blogs and using this platform to raise brand awareness. The FASHION FIX, Net-A-Porter’s
blog, features insight from Net-A-Porter buyers and editors. On the FASHION
FIX, customers see the backbone of the company by delving into the what’s going
on in the minds of the buyer and editors. Customers can gain knowledge on
products and designers and have easy access to Net-A-Porter’s Twitter,
Facebook, YouTube, Magazine, and iPhone and iPad applications.
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