Sebba
explains that many were and are still reluctant to sell to an ecommerce site
despite being the world’s premier luxury online retailer. Some initial
supporters included Jimmy Choo and Anya Hindmarch but still there is an
association among some designer that ‘online’ means ‘cut-price’.
“We offer brands a marketing
partnership and we are great supporters that all of them should have their own
transactional sites, so they can show the brand in their own way,” says Sebba.
Net-A-Porter brands are displayed
along side other designers giving the customer and the brands an innovative way
to view products. Brands are being merchandised along their peers and Sebba
says that the response is really strong among customers and brands.
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