Even though Net-A-Porter now is a beacon of
success there were some skeptics. Many told Massenet that women wouldn’t shop
for luxury brands and high priced items online. Being told in 2004, that Net-A-Porter
had reached “everyone they ever would online” today Sebba says that every day
their audience grows bringing in new customers every day. “Digital immigrants
used to be our customers,” says Sebba. “Now they are digital natives.”
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