With 15 members, bathtubs filled with their famous
black boxes, and bedrooms bursting with stock, Massenet started Net-A-Porter in
small flat in Chelsea. "They were the same luxury quality boxes we have
today," Massenet recalls, "except we didn't order as many then… We
were really held back by how much we could buy, because we had no money to buy
product." While today the purchases are streaming in like a flood back in
the flat in Chelsea for every sale the staff would holler, "Kerching!"
The top floor of London's Westfield Centre is now the home of Net-A-Porter with
glass chandeliers as they float whitely over Europe's largest mall.
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