What are some of the biggest commercial challenges you face in the online fashion sector?

“Well, really just maintaining trust with our customers and our brand. That’s absolutely critical. There are lots of people entering the market, but our three pillars remain paramount: our customers, brands and employees. Maintaining trust with them is critical. We do that through great service, a great product, and great content. Another challenge is to keep recruiting talent – that’s always crucial.” - Naomi Hewitt, Group HR Director