Being Net-A-Porter

Natalie Massenet launched Net-A-Porter in 2000 and since then has built the website into a brand being the world’s premier luxury fashion online retailer. Carrying over 350 brands, Net-A-Porter is viewed by over 2.5 million women each month, 10,000 of which are new customers, offering high fashion editorial, updates with new content and product, and impeccable packaging and unrivalled customer care. The award-winning website, presented like fashion magazine, offers the fashion innovative customer exactly what she wants - unprecedented access to the newest looks of the season from various international cutting-edge labels via worldwide express delivery. Net-A-Porter’s business now encompasses 60% ready-to-wear clothing, 20% shoes and 20% bags with an annual turnover of £120m. The average order on Net-A-Porter is £500 but the frequent or VIP customers, who make up 1% of the Net-A-Porter’s business, account for 20% of sales. The £500 figure has stayed quite constant since the beginning of the launch with orders shipping out the same day Net-A-Porter vans driven.