SWOT Analysis

Strengths

1. Celebrity and Fashion Mogul following

2. Social Media Presence

3. International

4. Progressive retail service – interactive magazine and TV

5. One stop shopping

6. Great Customer service with style advisors

7. Premier shipment offers

8. Exclusive designer merchandise with high product quality with brand recognition a

Memory & Addressability: 

Through your account personalized emails are sent. Net-A-Porter remembers recent purchases and interests in order to update you on WHATS NEW!

Control:

Through classification, department, and designer customers can easily filter their searches on Net-A-Porter.

Accessibility:

Net-A-Porter makes it simple to use their html code or add their videos to your site. Net-A-Porter also allows for easy access to their magazine, various blogs, twitter, and Facebook. Navigation is made simple with links using high contrast color.

Digitalization:

Net-A-Porter has worldwide shipping to 170 countries for their global consumer who focuses on luxury fashion.

Weaknesses

1. Relatively new opening in 2000

2. No contact with other customers to get reviews

Opportunities

1. Collaborations

2. Children’s, beauty, home, and growing men’s market (Mr. Porter)

Interactivity:

Communication on Net-A-Porter is created via email, phone assistance -24/7!, and style advisors with information on orders and product inquiries. 

Control:

Through classification, department, and designer customers can easily filter their searches on Net-A-Porter.

Accessibility:

Net-A-Porter makes it simple to use their html code or add their videos to your site. Net-A-Porter also allows for easy access to their magazine, various blogs, twitter, and Facebook. Navigation is made simple with links using high contrast color.

Threats

1. Dying luxury market

2. Competition with brick and mortar shops (Barneys) and other luxury online markets (MyTheresa, Farfetch)

3. Online trunk shows (Moda Operandi)